| A two year program, funded by a U.S. Department of Transportation grant and local matching dollars, will be conducted in 2013 and 2014 to promote air travel to and from Walla Walla Regional Airport.
The $300,000 budgeted for the program includes the $250,000 DOT grant and as much as $50,000 in cash and in-kind contributions from a public-private partnership that includes the Port of Walla Walla/Walla Walla Regional Airport, Walla Walla Wine Alliance, the Walla Walla Valley Chamber of Commerce and Tourism Walla Walla.
Port Commission President Paul Schneidmiller says that specific details of the promotional program are still being defined, but overall strategies include the following:
- Create incentives targeted at Walla Walla area businesses including frequent flyer miles, discounted tickets and lounge passes.
- Increase the exposure of the Alaska Airlines brand in Walla Walla through community involvement and event marketing.
- Aggressively promote Walla Walla as the airport of choice within the Valley.
- Work with Alaska Airlines to create inbound travel promotions.
- Create regional inbound flight offerings to encourage travel to Washington Wine Country.
- Promote Alaska Airlines as the travel "option of choice" from Seattle (and other markets) to the Walla Walla Valley.
| The Port's federal grant application was supported by Senators Maria Cantwell and Patty Murray and U.S. Representatives Cathy McMorris Rodgers and Doc Hastings.
"Air service in and out of Walla Walla must be consistent, affordable and convenient to be successful. This grant should help the efforts to ensure air service
Walla Walla Union Bulletin
Editorial - August 17, 2012