NewCore opens Port District site, gets set to begin revitalization of used WW Valley wine barrels
In a “not very big building” at the Port of Walla Walla’s Dell Avenue Business Park, what’s inside is expected to have a significant
impact on Walla Walla Valley wineries.
The space is the home of NewCore, a
creative company that’s determined to
scientifically extend barrel life.
NewCore CEO Kelley Peters describes his business as a technologically advanced service
that has “elevated us as the industry leaders in the science of barrel revitalization.”
Rather than purchasing new wine barrels to replace neutral barrel inventories each year, NewCore allows the re-use of these barrels providing consistency and cost savings.
Peters explains that NewCore’s
sophisticated software system guides
computer controlled equipment that works with a precision that gives winemakers
a consistent profile each time a barrel is
Barrel revitalization • Technician “cores” used wine barrel for re-use.
Photo coutesy NewCore
Protecting the flavors and qualities of the wine is only part of the benefit package,
according to Peters.
“With each barrel that experiences NewCore’s process, the winery saves the expense of buying new barrels,” Peters explains. “A revived barrel can be used two to three more times after the NewCore process.”
“Our goal is to enhance the efficiency of winery practices both environmentally and economically.”
Kelley R. Peters
Chief Executive Officer, NewCore
NewCore’s equipment is somewhat
mobile. That means “coring” can be
completed in the Dell Avenue facility or when conditions allow, at the winery.
The bottom line, says Peters, is that by reinvesting in neutral barrels through NewCore’s process, a winery can potentially double the life expectancy of every barrel purchased.
For more information about NewCore, visit www.newcoretp.com